A.P.C.

Founded
1987
Known for
Fashion
Origin
France
Founders
Jean Touitou in Paris
See Items

When we think of Parisian fashion house A.P.C. (Atelier de Production et de Création), we think of clean lines, simple patterns and classic shapes. A distinctive style that was developed by creator Jean Toutitou, built

Read more

When we think of Parisian fashion house A.P.C. (Atelier de Production et de Création), we think of clean lines, simple patterns and classic shapes. A distinctive style that was developed by creator Jean Toutitou, built on the belief that clothes should never overshadow the personality of the wearer.

 

With this philosophy in mind, Toutitou has been creating a thoughtful line of minimalist’s basics for over three decades and continues to capture the charm of Parisian elegance in his current collections. A.P.C. formed a modest answer to the extravagant fashion of the ‘80s.

 

The A.P.C. wardrobe pays a great attention to detail and color. The collections are characterised by a muted palette built of soft tones of blue, off-white, brown, grey and pastels mixed with several bright, contrasting colors. From the premium quality of the Japanese selvedge denim to the classic stitched collars of the blousons – every detail is considered.

"I think it's only by attempting to create something beautiful that you manage to have a 
bearable existence"

Jean Toutitou

See items
Live chat
Live chat
Live chat