CMMN SWDN

Founded
2013
Known for
Menswear
Origin
Sweden
Founders
Saif Bakir and Emma Hedlund
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Founded in 2013, CMMN SWDN’s aesthetics rely strongly on the synergy between its two designers. Emma and Saif met when they were both studying at the Central St. Martins, they reconnected years later

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Founded in 2013, CMMN SWDN’s aesthetics rely strongly on the synergy between its two designers. Emma and Saif met when they were both studying at the Central St. Martins, they reconnected years later when they both had enough experience to start their own menswear label.

CMMN SWDN’s philosophy is all about juxtapositions, making the final collections far from generic. Emma’s extensive background in womenswear brings all the luxurious fabrics, embellishments and attention to detail; the delicate touch if you will. While Saif delivers an unmistakable eye for tailoring and cut.

The energy, noise and culture of adolescence define the brand’s personal signature. CMMN SWDN’s muse is not your average masculine man, but rather one that defies  age and gender. That mindset makes them a perfect addition to etq store’s pack.

"At the end of the day, men simply want to get dressed."

Saif Bakir

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