Diadora

Founded
1948
Known for
Sportswear
Origin
Italy
Founder
Marcello Danieli
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Diadora is the only Italian athletic footwear and apparel manufacturer to still make some of its products in Italy, a tradition that began in 1948 when the company’s founder, Marcello Danieli, first began working in

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Diadora is the only Italian athletic footwear and apparel manufacturer to still make some of its products in Italy, a tradition that began in 1948 when the company’s founder, Marcello Danieli, first began working in the trade as a young boy learning the artisan trade of shoe-making.

The brand first became known for its climbing boots. Based originally on renowned Italian craftsmanship, over the years the brand has embraced high-tech materials and leading technologies to create cutting-edge sportswear.

Diadora has embraced the future by focusing on their heritage, keeping their production local and digging into their archives to bring back old classics and vintage silhouettes. Proving sometimes you only need to look back to move forward.

“It’s not about sport. It’s not about performance either. It’s all about passion. It’s who we are. It’s how we make this happen. It’s what we live for.”

Enrico Moretti Polegato

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