Eytys

Founded
2013
Known for
Footwear
Origin
Sweden
Founder
Jonathan Hirschfeld and Max Schiller
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Stockholm-based sneaker brand Eytys celebrates the dynamic culture of generation Y – a generation born in the 80’s, that embodies multi-platform creativity and individualism and is fuelled by the inclusive and multicultural bricolage of the

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Stockholm-based sneaker brand Eytys celebrates the dynamic culture of generation Y – a generation born in the 80’s, that embodies multi-platform creativity and individualism and is fuelled by the inclusive and multicultural bricolage of the World Wide Web.

On a quest to produce the perfect sneaker, the brand created their first shoe in 2013, naming it ‘Mother’: a unisex deck shoe silhouette featuring a confident rubber platform. With the launch of this first style, Eytys’ foundation was established and ready to be a part of street culture.

Born out of a personal need for straight-forward and comfortable design, Eytys emphasises on fuss-free design, comfort and distorted proportions. Speaking to creative minds worldwide, the collections are created to transgress nationality, gender categories and trends.

"More Gritty Pavement than Polished Runway"

Max Schiller

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