Eytys

Founded
2013
Known for
Footwear
Origin
Sweden
Founder
Jonathan Hirschfeld and Max Schiller
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Stockholm-based sneaker brand Eytys celebrates the dynamic culture of generation Y – a generation of youngsters that embody multi-platform creativity and individualism. On a quest to produce the perfect sneaker, the brand created their first

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Stockholm-based sneaker brand Eytys celebrates the dynamic culture of generation Y – a generation of youngsters that embody multi-platform creativity and individualism. On a quest to produce the perfect sneaker, the brand created their first shoe in 2013, naming it ‘Mother’: a unisex deck shoe silhouette featuring a confident rubber platform.

With the launch of this first style, Eytys’ foundation was established and ready to be a part of street culture. Born out of a personal need for straight-forward and comfortable design, Eytys emphasises on quality, functionality and simplicity. Their collections are more about playing with proportions and materials rather than decoration.

Although Eytys stays true to their Scandinavian roots with this minimalistic design philosophy, the label is also influenced by skate- and street culture from the 90’s – resulting into multiple collections that house an air of nostalgia.

"More Gritty pavement than polished runway"

Max Schiller

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