New Balance

Founded
1906
Known for
Sportswear
Origin
United states
Founder
Wiliam J. Riley
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The U.S.A. and U.K. manufactured sneakers by New Balance have a long history, with its roots firmly anchored in orthopaedics. New Balance started out designing patented support soles, but it wasn’t until the 70’s

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The U.S.A. and U.K. manufactured sneakers by New Balance have a long history, with its roots firmly anchored in orthopaedics. New Balance started out designing patented support soles, but it wasn’t until the 70’s that the brand used this knowledge and put it to developing trainers.

The brand’s former “Endorsed by No One” philosophy gave it somewhat of a unique position. New Balance was resolute to provide a product of high quality without having to resort to excessive branding or marketing campaigns. New Balance’s initial ideal was to appeal to everyday people rather than a select group of athletes.

Staying true to these ideals, the brand has recently gained new recognition and has re-surfaced as a streetwear favorite. It is this dedication to their values that has earned New Balance a true following of all sorts and a place within etq store. Their footwear is still completely crafted within the U.K. and U.S.A.

“We believe in one simple truth: we were born to move.”

New Balance

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