PUMA

Founded
1924
Known for
Sportswear
Origin
Germany
Founders
Rudolf Dassler
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Founded in 1948 by Rudolf Dassler, the brand’s humble beginnings as the footwear company ’Gebrüder Dassler Schuhfabrik‘ put it on the map as an athletic performance brand. PUMA has since moved from creating fast running gear

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Founded in 1948 by Rudolf Dassler, the brand’s humble beginnings as the footwear company ’Gebrüder Dassler Schuhfabrik‘ put it on the map as an athletic performance brand. PUMA has since moved from creating fast running gear for world-class athletes to offering sport-inspired lifestyle products.

The iconic sneaker brand became notorious for their fast athletic apparel that won runner Jesse Owens four gold medals. Today, PUMA has established itself as an athletic force, as well as developing a range of wearable sports attire. Refining their iconic styles into more day-to-day pieces.

PUMA has collaborated with fashion labels such as Jill Sander and BAPE, the more recent team-up being with no other than artist Rihanna. Over the years, the brand has seamlessly evolved to bring their athletic performance to a bigger audience.

"The nature of performance."

PUMA

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