Reebok

Founded
1958
Origin
United Kingdom
Known For
Footwear
Founders
JW Foster and Sons
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The African gazelle under the sports apparel, Reebok’s history dates back to 1958, as a family-held company having a hard time getting noticed on a world wide scale. But in 1979 this would all change. At the Chicago

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The African gazelle under the sports apparel, Reebok’s history dates back to 1958, as a family-held company having a hard time getting noticed on a world wide scale. But in 1979 this would all change. At the Chicago International sneaker trade show,  they made a deal deal to license and distribute the Reebok brand in the United States; it was at this time that Reebok USA was born.

Reebok did something that shook the sneaker world, it launched it first shoe-line dedicated solely to women. And just like that, Reebok’s dominance throughout the 80’s was set. The 90’s marked the evolution of the brand’s style. Aiming towards upcoming street culture, the Reebok Pump with its completely teched-out style proved to be revolutionary and has become a mainstay in sneaker culture.

With the turn of the century the brand has once again upped their game, more recently collaborating with fashion-powerhouse Vetements, proving that the Reebok easily adapts to today’s climate where performance runners often double as casual compliments to any wardrobe.

-50%

Club C 85 ELM - Fresh Blue

€90.00 €37.19
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