White Mountaineering

Founded
2006
Known for
Outdoor gear
Origin
Japan
Founder
Yosuke Aizawa
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White Mountaineering was established in 2006, creating menswear collections that are inspired by the outdoor lifestyle. For founder Yosuke Aizawa the outdoor-gear was something he’d grown up with and inherited from his father, who

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White Mountaineering was established in 2006, creating menswear collections that are inspired by the outdoor lifestyle. For founder Yosuke Aizawa the outdoor-gear was something he’d grown up with and inherited from his father, who would regularly take him fly-fishing when he was a kid.

 

The apparel was passed down to Aizawa, who loved the pieces but found that they didn’t quite fit. They were somewhat unflattering and just not really doing the job as proper daywear. That’s what inspired him to design clothes that would capture the essence of this lifestyle and be fashionable at the same time.

 

Combining this passion with his previous experience in designing textiles from scratch, White Mountaineering has created collections that merge rugged and classic pieces with modern and comfortable materials. Fusing fashion and functionality into day-to-day menswear.

"It's something that starts when you put your arms through the sleeves, something that has nothing to do with words."

Yosuke Aizawa

-50%

Wave Camouflage Socks - Grey

€35.00 €14.46
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